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  • Anatomy of a Jump Scare: Why Timing Trumps Gore Every Single Time

    Ask most people what makes a haunted house scary, and they’ll point to the blood. The severed limbs, the buckets of gore, the animatronic that rips its own face off. And sure, all of that has its place. But if you’ve ever wondered why one room leaves you shaking and the next one (with twice…